to serche was some dude who sold a content protection system that "really works!!11"
look for the topic, I give you the link.
in General, the problem of content protection for me seems unsolvable)
well, that is 100% nothing to protect. especially if you steal with your hands.
1. to add a new page handles Yasha and gosh
2. to do so, Yasha and Ghosh came to see you often (to prescribe the frequency of content updates in robots.txt and actually update it often :) )
3. if the content — news — customize posting them news.yandex.ru
4. to do so, for each new material appeared external links