How to resolve discrepancies in the guidelines of the mobile platform and the brand books of the customer?

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Question from user chakravaatwho is unable to publish in mind real life :)

How to resolve differences of mobile platforms guidelines (Android, iOS, Windows Phone 7) and corporate brand books of the customer?

For example, in the guideline of Windows Phone 7 says that if you change the color scheme of the phone, the color of the application must change accordingly. And the customer eats signature colors that he would like to see in the app. Whether there was at somebody an experience of solving such problems. Google has not responded.
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The guideline is advice, not a hard rule; I think that the opinion of the customer is the most important. Alternatively, it is possible to change the tint, but it's probably a little something.
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Just hard to imagine, for example, applications from Beeline in the blue-green stripes or oranjevyi client for Alfa-Bank
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