Briefly.
1. In the zone .com unable to get even steeper. Without the courts, and explanations. Godaddy or another someone will attribute you to the Crimea, or the Donbas, or to Putin. And lose all.
2. If your brand name is already taken, so the brand is not unique. Then he could, with our ("from a fence till a dinner") law practice otyat in .EN.
3. Do not try to buy as many short, even with errors, the domain name. In the era of search supercars is solely for everybody. You normal website SEO and so you will find.
4. Create a brand logo and then the domain. Even if long. In .EN preferably with a clearly spoken and clearly transliterature letters
abvgdezijklmnoprstufhy (ABVGDEZIJKLMNOPRSTUFHYE).
In the Russian language, unlike English and German, it is quite possible a dash to separate the individual words:
for example,
vne-dorog.ru or
tovary-domoj.ru. But not consoles. In particular, "
the age"as "
web site" are written together (consoles) and the Internet store through the dash.
It is possible to tell the trend. For example,
vse-o-tarakanah.ru