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Icons in AdWords location extensions — how to add?

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Noticed in the results that the company somehow added icons in advertising (ad extensions). I tried to insert using the escape sequence and using copy/paste of the icon itself - AdWords rejects because of "Punctuation and symbols".

Do you think what other methods to the implementation of such can be? Or is it just lucky and moderation have not noticed?

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Invalid and unsupported characters.
Examples: emoticons, single-byte katakana.

In the example rather like being lied to automatic moderation, someone will complain, then shut off.

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