How to count conversions with landing page?

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There is a landing page with a feedback form, submitting a form appears in a modal window, with gratitude. The customer said that modelco need to embed code from Google to convert if the page opened is considered that the conversion worked.
What is this code? and where you can read about it?
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2 Answers

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Using Google Tag Manager , you can configure a trigger on the visibility of the element, in your case the modal window.
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