How would you spend 100 thousand on the promotion of your blog?

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Have a blog, there are 100 thousand. I sit and think what exactly am I advertising to do for your blog. Can you please advise something? what is to buy?
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Would have ordered a logo on the "Express design" Studio of Lebedev, and then on every available site, smear result.
More PR for the same money it is hardly possible to get somewhere.
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Depends on the business model of the blog, if you sell it direct and AdWords
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