The direct meaning is, of course, to sell there, but it is a mass channel with very low efficiency due to the fact that there all the climb (prices there for a long time inflated, and the return is one of the lowest).
I remember 10 years ago, selling "website development" through an Internet search -> and this scheme gave the LOWEST impact of all of the schemas used, I would even say ridiculous, for example having to search the top on some popular request type "creation of sites in Syktyvkar" a website, still sell out there will be microscopic.
People more efficiently to catch up to the moment of occurrence of a need, to the moment when he wants to order a website, he already knew who he would order.
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about the deposits, usually, no special problems, you can negotiate if you wish. You can also use the order to divide into larger number of stages/payments (reducing the risks).