Due to what they are cheaper than the official website?
Do you seriously believe, what shops to buy at regular retail price
, and then resell at a premium? It's only small (very small) shopkeepers do.
In normal stores special price - wholesale
. No, you will not sell this
- I will be needing to buy in order to get this price.
It's normal policy at all, not only in MS.
The manufacturer does not makes sense to reduce the price on your website - otherwise the product will disappear from the regular retail stores (the same stores would not be profitable).
And buyers gradually forget about it
, and manufacturer will be pushed out by competitors.
Their share MS always gets around. Well, slightly less than direct sales. But from many shops. So - how much would they directly would never be able to sell
Wholesale price for software products is in 2 times lower
(don't know how MS specifically, but the larger firm, a program which I sold - giving intermediaries 2 times cheaper; and required - strongly - to sell retail no less
than 2 times more expensive than the wholesale price at which the program was given to intermediaries).
And it's not just the programs.
Faced with this and with "physical" goods.