Do you need a blog for your company?

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I noticed that some companies conduct their blogs, as a medium, reddit and they have their own blog at all (on your website). As for myself I can say that never read any corporate blogs. For me it is the goal of the blog is on the website of the company that is not specializiruetsya on media exclusively SEO. Ie blog is more for robots than for people.
So whether you need the physical presence of the blog on the website? Will suffer if the search results if you do the whole content marketing on third party sites?
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5 Answers

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Articles on external websites is a good way to get quality backlinks to your website.
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of course, you all understand correctly

where blog trafficgen - your subdomain it must
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The main purpose of blogs hunting professionals and find new clients
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Usually if THEY have a blog, it is usually used for articles under information requests than under commercial.
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We even call your blog the "unofficial" and placed there the results of studies, tests, information about current developments, interesting photo that are related to our occupation, but which are difficult to fit into the structure of the main website.

The blog on the subdomain.
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