What to use Yandex Direct or Google AdWords?


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Hello!

Our company need to advertise our services for Russian-speaking audience.
Would like to hear from experienced people, the answer to our question:
"What to use Yandex Direct or Google AdWords?".

Thank you!
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7 Answers

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What stops you from using both?
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I don't understand this Yandex dollar... one click...
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runner :))
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very often Google gave the audience with greater purchasing power, the percentage of conversion is higher. But then, IMHO, you should test on both, and then to choose the best
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try the statistics, where more are coming there to advertise
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Google's share of search less — but more space. All mail, runner and all that.
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For me, the best way to roll campaign with the same budget there — and there. And see what happens.
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The POISON more traffic in the Russian segment, it's definitely, you can easily find evidence in reports. However AW have slightly softer competition.
Now decide what is important to you and go for it :)
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