From the point of view of the law, how to organize advertising in your app?

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I created a mobile application for mass usage in the city. The application already has a very solid audience. At the moment the advertising in the app is based on Google AdMob, but I would like to start self-host ads from local advertisers.

1. What form of ownership the legal entity should have? OOO?
2. What type of activity to choose ОКВЭД2? 73.11? To position itself as an advertising Agency?
3. For the contract with the advertiser do I need to have a patent on the code of the application in Rospatent? In General, how to register a contract? Do I need any special documents or confirm ownership of the software product to the advertiser was able to conclude the contract on advertising?
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1. although the SP though individuals, but kontrahentami will be less desirable
2. this is more for you, better when matches with the real, but something with the web and programming is also possible
3. think about how mediators work, then buying advertising from you, why would they code in Rospatent?
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What form of ownership the legal entity should have? OOO?
For these purposes it doesn't matter, though, OOO, though ZAO.

What type of activity to choose ОКВЭД2? 73.11? To position itself as an advertising Agency?
Yes, in General anything. Though the car wash.

For the contract with the advertiser do I need to have a patent on the code of the application in Rospatent?
That's for the advertiser to ask what documents is needed, he may need a patent, and may help from a mental hospital.

In General, how to register a contract?
Agreed. Then correctly outlined the agreements reached on paper.

Do I need any special documents or confirm ownership of the software product to the advertiser was able to conclude the contract on advertising?
It's your advertiser and ask what he needs to.
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