How to promote and marketing application (children's book) for the iPad?

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Hi!

My team and finish my interactive book for children — but we have no understanding how exactly to promote it after the release? What techniques are working and which are not?
If you sell your software via the App Store, and noticed that some kind of marketing move is brought to fruition, would appreciate a hint :-)
Thank you!
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3 Answers

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prmac.com for$ 20 in any case, pays off with a 100% chance if you have a normal product, can bring very good results if your program is like what the media giant and they wrote about it. This is from a program depends.
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Advertising on children's websites tried to take — to sense zero, often poseschalka on the sites are not real and the money is take just. Asked to send website statistics — not one site is sent.
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But on all these sites you can add their app free of charge for consideration and review. Sites (normal) about a dozen, searched in Google for "ipad apps for kids", "games for kids ipad," etc.
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Our children's program game: itunes.apple.com/gb/app/abc-alphabet-2011-learning/id448040578?mt=8
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No experience, but life experience such things tend to buy mostly mothers to their children. I think we should start advertising on forums for mothers/pregnant/joint shopping forums, as well as possibly in women's magazines family focus. If one mother on the forum said they bought their child a "klassnenjko igrushechku" the rest will not stand.
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If the program delicious English write a press release a well-sharpened auditoriu and distribute it through several channels, including PRweb.com.
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Send your news to the editors of relevant sites, not advertising, and useful for readers. Do not send mass, make a separate email for each, sharpened by the audience of the site (has several templates).
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Don't sell, inform about the issues of education and training decides your interactive book. This is important, imho.
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Add in the app a simple feedback form with the publication in Facebook/Twitter, so parents could have one button to "thank" you for the book with his voice (a like).
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There are many options, you need to use the whole set.
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PS don't forget about offline. The idea to talk with distributors of children's books to share with them the proceeds from the sale of special codes that are placed, for example, using stickers on children's books. Improvise )
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Good luck!
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