We use Yandex Direct, but not sure of the effectiveness of advertising.
Customized goals in Yandex Metrica. Know that the conversion rate is 10%.
Ie out of 100 clicks, 10 users are registered.
The problem is, after user registration, to follow him.
We need to know the username(or IP) of the user who has come on advertising.
To see whether he will use the system in a week.
Yes, we see in the Apache access file on what query the user and his IP.
But to manually monitor this process — is not serious.
Is it possible to somehow automate this process?