Advise books on IT marketing

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Advise the literature on marketing with a bias towards IT. Level from beginner to intermediate.
It is possible in both English and Russian.
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Jarvis "what would Google?" — quite an interesting attempt to shift the experience of Google in various areas.
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Beckwith, "Selling the invisible" — a sales guide that is not composed of atoms.
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For these no, but if you want something cool right now, here's another book: Richard Branson, "screw It, go and do." Not really about IT, rather, the only Corporation in the spirit of 2.0. But it is very useful. He has a great series.
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Reference: lib.rus.ec/b/112552/read
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For inspiration have been advised of Branson, there are many commercial "yay!" literature.

For things more useful to study specific cases of specific companies (what do you do in normal business schools).

Here's a good case price.ru www.youtube.com/watch?v=mIsz9AvSFwI
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