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What distinguishes the brand from the image?
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The lectures on competitiveness ignited the debate that the brand is not the image, and the image is not a brand.
Why?
marketing
asked
Mar 20, 2019
by
denisyukphp
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Brand
(
Engl.
brand
[brænd]
— Marc) is a term in
marketing
, symbolizing complex information about company, product or service. There are two approaches to the definition of a brand:
\r
\r
mission and also individual attributes: the name,
logo
and other visual elements (
fonts
, designs, color schemes and symbols) in order to distinguish the company or product in comparison with competitors;
\r
image,
image
, reputation, product or service in the eyes of customers, partners, and the public.
\r
answered
Mar 22, 2019
by
bondbig
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