How not to get into spam lists?


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Lord, tell me, please, at the expense of the ability to conduct their own e-mail lists.

The situation is suchthat all authorized users of the service every day I send out a letter, which they subscribed and confirmed the subscription.
Because they are afraid to get into the spam lists, decided to take advantage of specialized services.
Of the main requirements for the email service — it's an open API so I could send a personalized message depending on user preferences, to selectively form the content of the letter from the database.
So far have found only one similar service — UniSender.

While less than 10 thousand users, the cost of this service is not substantial as$ 200 a month, but as you increase the number of subscribers costs can increase dramatically.
The resource lies on Amazon EC2

In fact, the questions I wanted to ask you:
1) what alternative mailing services with open APIs can recommend me (overseas)??? Criteria — reliability, convenience, price.

2) whether such services can protect me from getting spam lists and if it hits, can solve this problem, like report it?

3) how to do a mailing on their own to their servers, not to get into spam lists? what specialists are needed for this? and is it possible to solve the problem in the case of getting? (I would be grateful for links to a detailed discussion of these issues)

4) when getting into the spam mailing list to determine letters by IP address from which the letters come, domain or something else? does the content of the letter to polecenie it as spam?

Thank you in advance for your help!
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7 Answers

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mail.google.com/support/bin/answer.py?hl=ru&answer=81126 Mary W VAT, the first request in Google for the "google distribution".
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Another point — if you know the name-the user's last name, then insert them into the body of the email. This greatly reduces the vroyatnost getting into spam list
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Do not send spam and will not be, and no matter what the domain and ip
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I doubt that the paid distribution services generally should be used if you yourself can set up and organize. Correctly sent a letter may be perceived as spam when those letters sletta much the same service, for example, mail.ru can mark the emails as spam known to the algorithm. I had a similar case, after contacting support and explaining that this is not spam, the problem was solved.
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So, I think you should create accounts for those resources that are popular among your subscribers, and if the email on your account will not come to — solve problem with blocking service providers
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In fact, no company will open their filters for "spam". If they do not like it, then just block by IP. Aapt if many users are on the "spam"button, that's all. There are paid services for email hosting for the so-called "Whitelisting", but if Your volumes are not interested. Easier and safer just to work with the official "senders". I use kajomi.de
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And about item 4 — open popular solutions to filter spam usually all parameters are considered and are added to the rating of letters, which determines whether the email is spam or not.
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The answer to the question — do not spam.
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