A list of the right brands — the idea for a startup or already have one?

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If I buy something, I try to spend a little more, but buy something really qualitative, not sheconomy on the brand and seller. It would seem — pay more and be happy. But no, many manufacturers of products serosorting not trying to win an attractive price, pretending kachestvennyi brands are not being, and we are not talking about forgery, no. Just for many products we all know which is better, Toyota or Opel, Lenovo or LG, Nikon or Samsung. But markets contain huge number of other goods, not only cars, laptops, and digital cameras. I, for instance, I don't know what brands to trust when buying umbrellas, wall colors, floor heating in the bathroom, cheeses, wines, shoes, clothes, projecting clock (don't know how will be in Russian), food processors (nifiga not understand this, and the gifts you have to give), cosmetics, etc. Something you can see on Amazon, but there are usually reviews from buyer who have bought one product and not having the opportunity to compare. I would write the girl with the Humanities, bought first notbut LG? What will be written by the sysadmin with 20 years experience?
Need to come up with a catalogue of brands, where connoisseurs can Express their preferences. Of course, this directory will be protected from marketers, I don't know how. Yes, there are reviews, but first, they are bias, and the second, so just find a normal review of a product required is also an unrealistic task, marketers dirtied everything. And then, something I have not seen reviews of umbrellas or jackets brands, belts for trousers, or a pardon, panties with socks.
Who knows of such resources (preferably foreign, because more confidence, and I live away from home), if they already have?
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I'm sorry, but your startup idea is utopian. How you monetize going?
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The product does not equal brand. To assess the brand of the item is wrong. For example, Siemens produces a cheap phone that have very mediocre quality. Does this mean that all products would be similar? Is it possible to shift the problem of one commodity for another, for example, the quality of the phones to judge the quality of the power plant, which also produces Siemens?
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The second challenge is globalization. For different markets under the same brand can be completely different products. And in one country it will be honored sucks, but another group will.
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The third problem is the subjectivity of assessment. Some can't get enough of the features of the product, others believe these opportunities are too banal. Who is right? To reduce the level of subjectivity you need to carry out independent testing of products that require enormous effort.
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So the idea is like as good, but its monetization under a huge issue
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The idea is really good. A good also the idea of fighting marketers. Figure out what to do with them — will be able to sell it! ;)
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> Just for many products we all know which is better, Toyota or Opel, Lenovo or LG, Nikon or Samsung.
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Everyone has their own criteria for comparison, and to compare the brands, not the products, stupid.
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Wanted a lot to write, but it is better briefly: no future Here.
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Yes, such a service where it would be possible to see the real opinions of real users, albeit subjective, would be helpful, but three big problems I see:
— real opinions from real users: except dubbed "marketers" need to take into account the fact that the negative reviews people leave willingly, plus the need to consider the mass of the product: 100 negative reviews for a product, whose sales number in the millions — and thousands — problem.
— monetization: already noted about the unclear sources of income (although the context, in my opinion, may well bring in terms of choice of supplier), and the cost of this service will carry not so much technical as administrative (moderators, lawyers, etc.)
— United in the first it seems :)
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Compare brands — is somewhat incorrect:
Take close to us laptops. One vendor can produce and the budget "G" and corporate unkillable machine. Each is good in its own way: the first is cheap, has a discrete video card, efficient processor and a large hard drive. But living an hour from the battery, the hard drive to 5400, and the video heats hopelessly under load. On the other hand, the corporate machine does not possess the size of the disk, has drive and some discrete, but is SSD, the battery lasts for seven hours. What the user chooses? Correctly, depending on the task. A brand can be different...
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In my opinion, would be a nice service, especially if you use a dual scale, prices and quality. Then you can choose what suits very cheap but quite unreliable "Quang tier partners", super-reliable and very good. dear "Hoffman und Mayer GmbH" or srednicowy and the price and reliability", Pevchenko and sons." And at the same time to immediately dismiss any unscrupulous dudes like "Chwang-Yan luxury" that and money fighting nemeryannom and reliability no.
And if this is to be able subclassify certain brands, it doesn't. Let me explain: for example, "Hofman und Mayer GmbH" produces two lines of the same product — one is super-expensive and reliable, and the second — cheaper, slightly less quality and, for example, is not very good. design, or is there a reduced number of functions, then these lines must be evaluated separately.
//all names are fictional of course :)
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