Habr is worth $1 million or $10 million?


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I wonder how much is Habr?

If you pay for each user:

Habré now about 50-60 thousand users.
If each user is worth about $20
Habr costs about $1 million

And if you estimate the income, then:

Advertising resources:
Main: ($10+$13)/1000х1,5 million (per week)х52 = $1.8 million per year?
Secondary: ($7+$10)/1000х3 million (per week)х52 = $2.7 million a year?

Total (revenue): $1-1.2 million a year (at 20-25% occupancy)
EBITDA(60%): about 0.6-0.7 million$

The cost(Ala mail.ru): 15-20 x EBITDA = $10 million
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7 Answers

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Habr is not for sale! (C)
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Want to buy? :)
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Think again, other people's money in someone else's pocket?
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Ah, the scattering, the birthplace of elephants... AOL has bought Techcrunch for $25 million, they only have RSS subscribers and a half million and readers under ten, probably.
\r
Hence, the need to dance, Habr costs about a million dollars, 15-20 EBIDTA multiplier used for growing innovative companies creating new markets.
\r
Income Habra probably overestimated the default several times.
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>If each user is worth about $20
\r
I wonder where this figure?
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$10 million is the correct math. (but they zarabatyvayut not only advertising).
$1 million — from the ceiling. (50-60 thousand zaregalsya, and attendance is much higher).
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typically, the approach to the assessment of anything has two components:
— the market price determined on the basis of the method of "similar sales"
— apartment component.
\r
If revenue is, say, $1M a year — it does not mean that it will sell for 1 lemon. Typically, this figure ranges from 10 to 25% of annual income (4-10M).
\r
although there are still a lot of intangible factors that are not enough, for example Brand.
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